The 2023-2024 edition of the national movement “I live healthy, too!” – SETS, initiated by the PRAIS Foundation in partnership with Nestlé Romania, ended with a record of national expansion. The PRAIS Foundation team managed to expand the project in 208 cities and towns in 19 counties. Thus, there was a territorial increase of more than 9 times compared to the coverage of 2019, the year in which SETS became part of the Nestlé for Healthier Kids global initiative.
In total, 60,000 students from 434 primary schools were able to have free access this school year to quick learning tools, video educational materials and information on the SETS social media platforms created by the PRAIS Foundation team.
“After 13 years of implementation, the national SETS movement continues to massively involve children, teachers, families, and our partners. The latest recorded results make us confident in the mission we have undertaken to contribute measurably to the formation of healthy lifestyle habits, among students between the ages of 6 and 12″, said Silvia Bucur, President of the PRAIS Foundation.
“The goals and results achieved within the national SETS movement are aligned with our global Nestlé for Healthier Kids initiative, through which we aim to promote the healthy lifestyle and well-being of millions of children. For us, it is a priority to educate children from an early age to be able to make healthy nutritional choices, to consume vegetables and fruits, to do physical activities, sports and to spend quality time with family and friends, in the communities where they live”, said Irina Siminenco, Corporate Affairs Manager Nestlé Romania.
The 13th edition of the SETS movement marked a series of new highlights regarding the implementation and participation in the activities carried out:
- More than 152 institutional partnerships were signed with government bodies, institutions and schools.
- 2 public events were organized promoting the messages of the movement and valorizing the participating pupils and teachers, reaching more than 2,000 people.
- 3,745 hours allocated to SETS extracurricular activities by teachers, based on SETS educational materials.
- 11,800 “Happy and healthy snacks”: the favorite activity of the students, who put their creativity and skills to work in the kitchen, making culinary creations rich in vegetables and fruits, an excellent exercise for fixing knowledge about balanced nutrition.
- Over 10,370 drawings – “NutriPlate – Stories of water, vegetables and my favorite fruits!”: students learned about the importance of eating fruits and vegetables, drawing with talent and imagination.
- Over 10,000 pupils participated to “SETS GymClass” invigorating gymnastics sessions in classrooms.
- SETS’ social media platforms reach over 110,000 users, engaging more than 65,000 users, and gathering 97,000 reactions.
- 3 press campaigns were organized, resulting in 68 press materials and over 1 million unique weekly readers.
The impact study, carried out at the end of the 13th SETS edition, shows that 99.7% of the respondents – teachers believe that participating in the project’s activities helped the students to adopt healthy lifestyle habits. At the same time, 99.8% of the teachers who answered the questionnaire confirmed that the students’ parents also highly appreciated the usefulness of the project, which is why they directly supported their involvement.