PRAIS Foundation recently launched the second edition of the national project “We are the moving generation!”. Starting this year, it is developed in 170 high-schools from 14 towns and 2 communes: Bucharest, Ploiesti, Timisoara, Cluj – Napoca, Brasov, Codlea, Fagaraş, Predeal, Rasnov, Rupea, Sacele, Victoria, Zarneşti, Bran, and the communes of Feldioara and Prejmer. The initiative addresses adolescents in the 9^th, 10^th and 11^th grade, aiming at informing and educating them and their families about the importance and benefits of daily physical activities, grassroots sports, balanced nutrition, restful sleep, all for an harmonious development. Moreover, the following are promoted: diversity, individual talent, positive attitude, openness to new and knowledge, networking, volunteering, self-worth and respect for others.

During this new edition, 65,000 adolescents and over 2,700 teachers received educational materials. The main channel of information and online activation of the youth community is the integrated platform with the social media channels (Facebook and YouTube).  The pupils are organizing physical and sports activities on a voluntary basis during their spare time as part of the Major annual competition between high-schools. In addition to these activities, “We are the moving generation!” stimulates the creativity and team spirit of the high-school pupils through monthly Quizzes, GYMClass competition and Best Moving Generation Flashmob.

“This spring, PRAIS Corporate Communications celebrates 20 years since its establishment. Loyal to our aspirational-niche business, we are dedicating this celebration to community-based social marketing projects which support social causes that we created and then donated to PRAIS Foundation. Through everything we do, we support a world in which the young generation has access to resources, knowledge, education and culture, we promote a balanced lifestyle, care for the nature and moral values”, declares Silvia Bucur, President of PRAIS Foundation.

The study conducted in 2014 together with the Sociology Faculty within SNSPA, led by Prof. Dr. Vintila Mihailescu, on a sample of over 990 respondents aged 14 to 16 years old from Bucharest and Ploiesti shows that, on average, around 50% of the respondents spend between 30 minutes and one hour doing physical exercises every week. On week days, they are in school around 6 hours and 30 minutes a day, study for 2 hours and 10 minutes on average; they spend 7 hours and 30 minutes on average, every day in front of a TV screen, computer or phone. 36% of high-school pupils say they do not wake up rested, 38% feel dormant or sleepy in school and 29% had concentration issues in school. These data show the fact that adolescents in the questioned sample live a sedentary life, which, in addition to other causes, can affect their power of concentration and lead to fatigue. All these can, in time, influence their overall health.